Delhi NCR Campus

BBA (Strategy and Business Analytics/Honours/Honours with
Research)

Open from: 2026-10-15 13:00:00 | Open until: 2026-11-25 23:45:00

Strategic Management Business Analytics Decision Sciences Data Visualization Organizational Leadership Research and Innovation
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Applications OpenUntil 2026-11-25 23:45:00
80 %
Placement
15 +
Industry Partners
2
Specialisations
8
Semesters
Programme Overview

About the Programme

This single major programme offers a blend of strategy and analytics domain- specific courses, general management courses, and intensive internship that incorporates club activities and projects. This Program is intended to assist students in putting into practice data and analytical methods to create strategies for diverse enterprises and organizations. The program has been designed following the guidelines of National Education Policy (NEP) 2020.

Integrated Strategy and Analytics Curriculum

Blends strategy, analytics, and management courses for holistic business learning.

Industry-Focused Learning and Internship Exposure

Provides practical exposure through internships, projects, and club activities.

Application-Oriented Business Analytics Education

Develops analytical and decision-making skills using real-world business applications.

NEP 2020 Aligned Contemporary Programme Structure

Designed as per NEP 2020 with a focus on multidisciplinary and skill-based learning.

Why at Delhi NCR Campus

Why Choose This Programme?

Future-Focused and Interdisciplinary: This program bridges strategic management with data-driven decision-making, preparing students to lead in a rapidly evolving business environment.

Research and Application-Oriented: Emphasizes real-world application through projects, simulations, and research in strategic planning and business analytics.

Industry-Relevant Curriculum: Developed in consultation with business leaders and analytics professionals to ensure alignment with global industry standards.

Strong Analytics Foundation : Develops analytical and data interpretation skills for effective business decision-making. 

Industry-Aligned Curriculum : Curriculum designed to match current industry trends and business requirements. 
 

Experiential Learning Opportunities : Provides practical exposure through projects, internships, workshops, and case studies. 
 

Research-Oriented Approach : Encourages innovation, critical thinking, and academic research capabilities. 

Leadership Skill Development: Enhances communication, teamwork, problem-solving, and managerial competencies. 

Career-Focused Learning : Prepares students for diverse career opportunities through skill-based training and industry exposure.

Learning Outcomes

What You Will Learn

Strategic Thinking and Planning Develop skills in business strategy, competitive analysis, and innovation management.
Corporate Governance Knowledge Understand ethical business practices and effective corporate governance frameworks.
Business Analytics Tools Gain hands-on experience with tools such as Excel, R, Python, and Tableau.
Predictive Modelling and Data Visualization Learn to analyze and present data using modern analytics techniques.
Decision-Making Skills Enhance problem-solving and critical thinking through data-driven approaches.
Leadership and Managerial Competence Build leadership abilities to address strategic business challenges effectively.
Academic Curriculum

Programme Structure

The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.

Semester 1 — Management and Behavioural Process
COREManagement and Behavioural Process3 Credits
COREMarketing Management3 Credits
COREFinancial Accounting3 Credits
Fundamentals of Business Mathematics3 Credits
MDCNon-Commerce and Management3 Credits
AECEnglish I2 Credits
SECFoundation of Artificial Intelligence and Spreadsheet2 Credits
VACHolistic Education1 Credits
VACEnvironmental Studies1 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Trimester 2 — Financial Management
COREFinancial Management3 Credits
COREBusiness Economics3 Credits
COREBusiness Statistics3 Credits
Introduction to Strategic Thinking and Framework3 Credits
MDCNon Commerce and Management3 Credits
AECEnglish II2 Credits
SEC Foundations of SQL2 Credits
VACHolistic Education1 Credits
VACUnderstanding of India1 Credits
Management Practices through Social Intervention1 Credits
Trimester 3 — Cost Accounting
CORECost Accounting3 Credits
COREHuman Resource Management3 Credits
Applied Business Data Analysis3 Credits
ELECStrategies for Business Negotiation3 Credits
ELECDesign Thinking3 Credits
AECBusiness Communication I2 Credits
SECIntroduction to Python2 Credits
MDCIndian Knowledge System3 Credits
VAC Electives (Any One)2 Credits
VACHolistic Education1 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 4 — Strategic Management
COREStrategic Management3 Credits
COREEntrepreneurship Development3 Credits
COREResearch Methodology3 Credits
Python for Data Analytics3 Credits
ELECStrategic Innovation Management3 Credits
ELECOpinion Mining and Text Analytics3 Credits
AECBusiness Communication II2 Credits
SECData Visualization using Power BI2 Credits
VACHolistic Education1 Credits
Industry Review Project1 Credits
Trimester 5 — Taxation Laws and Practice
CORETaxation Laws and Practice3 Credits
SECR Programming 2 Credits
Internship Project (12 Weeks)6 Credits
DSEStrategic Brand Management [Strategy (Select Any Two)]3 Credits
DSEStrategic Human Resource Management [Strategy (Select Any Two)]3 Credits
DSEStrategic and Game Theory for Management [Strategy (Select Any Two)]3 Credits
DSEStrategic Financial Management [Strategy (Select Any Two)]3 Credits
DSEMarketing Analytics [Analytics (Select Any Two)]3 Credits
DSEPredictive Analytics [Analytics (Select Any Two)]3 Credits
DSECustomer Analytics and Relationship Management [Analytics (Select Any Two)]3 Credits
DSEHuman Resource Analytics [Analytics (Select Any Two)]3 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Trimester 6 — Management Accounting
COREManagement Accounting3 Credits
CORELaw, Governance and Ethics3 Credits
SECDecision Intelligence for Business Strategy2 Credits
Research Project3 Credits
DSEApplied Strategic Marketing [Strategy (Select Any Two)]3 Credits
DSEMarketing Research [Strategy (Select Any Two)]3 Credits
DSEStrategic Leadership and Management [Strategy (Select Any Two)]3 Credits
DSEStrategic Cost Management [Strategy (Select Any Two)]3 Credits
DSEFinancial Analytics [Analytics (Select Any Two)]3 Credits
DSESupply Chain Analytics [Analytics (Select Any Two)]3 Credits
DSEDigital Analytics and E-Commerce Strategy [Analytics (Select Any Two)]3 Credits
DSESocial Media Analytics [Analytics (Select Any Two)]3 Credits
Semester 7 — Business Model Innovations
COREBusiness Model Innovations4 Credits
COREArtificial Intelligence for Data Driven Decisions4 Credits
CORECrisis Management and Resilience4 Credits
DSEProject / Internship4 Credits
VACService Operation Strategy [VAC (Any One Only)]2 Credits
VACDigital Transformation – University of Virginia [VAC (Any One Only)]2 Credits
VACIntroduction to Digital Marketing [VAC (Any One Only)]2 Credits
VACIdentifying, Attracting, and Growing Your Digital Audience – University of California, Irvine [VAC (Any One Only)]2 Credits
VACDigital Business Models – LUND University [VAC (Any One Only)]2 Credits
VACFoundations of Information Systems for Business – Howard University [VAC (Any One Only)]2 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 8 — Global Leadership and Sustainability
COREGlobal Leadership and Sustainability4 Credits
COREBusiness Consulting and Problem Solving4 Credits
COREBusiness Process Improvement4 Credits
COREMachine Learning Application in Business Strategy4 Credits
VACData Intelligence for Businesses and Managers [VAC (Any One – Online)]2 Credits
VACCloud Transformation – Howard University [VAC (Any One – Online)]2 Credits
VACIntroduction to Data Engineering – IBM [VAC (Any One – Online)]2 Credits
VACBusiness Analytics for Decision Making - University of Colorado [VAC (Any One – Online)]2 Credits
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Admissions

Eligibility & Fee Structure

Eligibility Criteria
Fee Structure (Indicative)
After Graduation

Career Paths

Financial Analyst
Marketing Analyst
Business Analyst
Investment Associate
Data Analyst
Market Research Associate
Operations Executive
Banking Associate
Business Consultant
Digital Marketing Executive
Entrepreneur
Research Associate
How to Join

Admission Process

1
Register
  • Register with your Email ID
  • Login to the Admission Portal
2
Apply Online
  • Fill the Application Form
  • Pay Application Fee
3
Entrance Test
  • Entrance Test (If Applicable)
  • Assessment
  • Interview
4
Result
  • Check login page for result
  • If selected, Offer Letter attached
5
Fee Payment
  • Pay Course Fee Online
  • Complete Admission Process
Ready to Apply?

Applications are open. Deadline: 2026-11-25 23:45:00.

Apply Now Department Page
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Email: admissions.bgr@christuniversity.in

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