Delhi NCR Campus

BBA (Marketing and Supply Chain Management Honours/Honours with Research)
-In collaboration with OM Logistics

Open from: 2026-10-15 13:00:00 | Open until: 2026-11-25 23:45:00

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8
Semester
5
Specialisations
4 Yrs
Duration
Top 50
B-School India
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Applications OpenUntil 2026-11-25 23:45:00
80 %
Placement
15 +
Industry Partners
5
Specialisations
8
Semesters
Programme Overview

About the Programme

Programme Partners

 

Program Description

The Bachelor of Business Administration (BBA) in Marketing and Supply Chain Management equips the learner with a powerful skill set, integrating the worlds of marketing and logistics. Students pursuing the programme will gain a comprehensive understanding of how these two functions work hand-in-hand to propel businesses forward.

BBA MSM will help you develop a clear understanding and framework required to produce and distribute various products and services, especially at international level.

 

 

 

Integrated Marketing and Supply Chain Learning

Combines marketing concepts with supply chain and logistics management practices.

Comprehensive Business Understanding

Develops knowledge of how marketing and logistics work together to drive business growth.

Strong Logistics and Operations Foundation

Provides expertise in supply chain processes, distribution, and operational efficiency.

Global Marketing and Sales Skills

Enhances the ability to promote, position, and sell products and services in global markets

Why BBA MCM NCR at Delhi NCR Campus

Why Choose This Programme?

Integrated Business Focus: This program offers a unique combination of marketing insights and supply chain strategies, preparing students to manage brand value and operational efficiency simultaneously.

Research and Innovation-Oriented: With an Honours or Research track, students are encouraged to undertake independent research projects and gain deeper academic and practical exposure.

Industry-Aligned Curriculum: Designed in consultation with industry experts, the course emphasizes real-world applications, case studies, and experiential learning.

Dual Specialization Advantage : Develop expertise in both marketing and supply chain management for versatile career opportunities.

Industry-Relevant Curriculum : Learn through practical, industry-aligned courses, case studies, and real-world applications.

Logistics and Retail Exposure : Gain insights into logistics, retail operations, and supply chain processes across industries.

Internship Opportunities : Enhance practical learning through internships and hands-on industry experience.

Research Orientation : Develop analytical and research skills through independent projects and innovation-focused learning.

Career-Focused Learning : Build professional competencies and job-ready skills for diverse business and management careers.

Learning Outcomes

What You Will Learn

Understand how the process of marketing drives demand and supply chains and fulfil it in the dynamic business environment.
Master industry-relevant skills in market research, demand forecasting, logistics, inventory management, and digital marketing.
Explore various career paths including Procurement, Freight Management, Marketing, and Operations through our interdisciplinary program.
Position yourself for future success with a strong foundation for pursuing an MBA or MS in Marketing or Supply Chain Management after graduation.
Stay current with the latest trends and technologies, including SEO, Integrated Marketing Communications, and cutting-edge digital marketing techniques.
Acquire practical skills in designing and implementing efficient supply chain models, and optimizing inventory management to gain a competitive advantage.
Academic Curriculum

Programme Structure

The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.

Semester 1 — .
COREManagement and Behavioural Process3 Credits
COREFinancial Accounting3 Credits
COREMarketing Management3 Credits
COREIntroduction to Supply Chain Management3 Credits
AECEnglish I2 Credits
MDCMDC3 Credits
SECProject management skills2 Credits
VACEnvironmental Studies1 Credits
VACHolistic Education1 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 2 — .
COREFinancial Management3 Credits
COREBusiness Economics3 Credits
COREBusiness Statistics3 Credits
COREIntroduction to Service Marketing3 Credits
AECEnglish II2 Credits
MDCMDC3 Credits
SECFoundations of AI and Spreadsheet2 Credits
VACUnderstanding India through Indian constitution1 Credits
VACHolistic Education1 Credits
Management Practices through Social Intervention1 Credits
Semester 3 — .
COREHuman Resource Management3 Credits
CORECost accounting3 Credits
ELECCore electives - Quality Management3 Credits
COREDecision support System3 Credits
AECMarketing Research and Consumer Behaviour(LCA)3 Credits
MDCBusiness Communication I2 Credits
Ancient Wisdom for Modern Management3 Credits
Rashtra The nation as an Enterprise3 Credits
Indian Town Planning and Architecture3 Credits
SECSwasthya Samhita: Holistic Wellness Management3 Credits
VACFundamentals of Quantitative Analysis2 Credits
VACYoga for Wellness2 Credits
Sports Management2 Credits
National Cadet Corps (NCC) Credits
Community Engagement Credits
Disaster Management Credits
Civic Administration Credits
VACHolistic education1 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 4 — .
COREStrategic Management3 Credits
COREEntrepreneurship Development3 Credits
COREResearch Methodology3 Credits
COREInventory Management and Forecasting3 Credits
ELEC(1) Luxury Brand Management3 Credits
ELEC(2) Negotiations and Stakeholder Communication3 Credits
AECBusiness Communication II2 Credits
SECDigital tools for Supply Chain Management2 Credits
VACHolistic Education1 Credits
Industry Review Project1 Credits
Semester 5 — .
CORETaxation Laws and Practice3 Credits
SECAdvances and Trends In Operations Management2 Credits
Summer Internship Project6 Credits
DSEStrategic Procurement Management3 Credits
DSESupply chain analytics3 Credits
DSEService Supply Chain Management3 Credits
DSESales and Distribution Management3 Credits
DSEIntegrated Marketing Communications3 Credits
DSETransformative Marketing and New Age Technologies3 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 6 — .
COREManagement Accounting3 Credits
CORELaw Governance and Ethics3 Credits
SECSix Sigma Management2 Credits
Project3 Credits
DSERetail logistics and e-commerce3 Credits
DSEWork System Design3 Credits
DSEGlobal Logistics Management3 Credits
DSECustomer Experience Management3 Credits
DSERural Marketing Management3 Credits
DSEInternational Marketing Management3 Credits
Semester 7 — .
COREBusiness Model Innovations4 Credits
COREArtificial Intelligence for Data Driven Decisions4 Credits
CORECrisis Management and Resilience4 Credits
Project / Internship4 Credits
DSECognitive Analytics in Marketing4 Credits
VACSQL for Business Analytics2 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 8 — .
COREGlobal Leadership and Sustainability4 Credits
COREBusiness Consulting and Problem Solving4 Credits
COREBusiness Process Improvement4 Credits
DSEMachine Learning in Finance4 Credits
VACDigital Transformation – Industry 5.02 Credits
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Admissions

Eligibility & Fee Structure

Eligibility Criteria
Fee Structure (Indicative)
After Graduation

Career Paths

Supply Chain Analyst
Logistics Executive
Marketing Executive
Retail Manager
Procurement Associate
Operations Executive
Brand Executive
Sales Coordinator
Inventory Analyst
Business Development Executive
Customer Relationship Manager
Entrepreneur
How to Join

Admission Process

1
Register
  • Register with your Email ID
  • Login to the Admission Portal
2
Apply Online
  • Fill the Application Form
  • Pay Application Fee
3
Entrance Test
  • Entrance Test (If Applicable)
  • Assessment
  • Interview
4
Result
  • Check login page for result
  • If selected, Offer Letter attached
5
Fee Payment
  • Pay Course Fee Online
  • Complete Admission Process
Ready to Apply?

Applications are open. Deadline: 2026-11-25 23:45:00.

Apply Now Department Page
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