Delhi NCR Campus

BBA (Finance and Marketing Analytics/Honours/Honours with
Research)

Open from: 2026-10-15 13:00:00 | Open until: 2026-11-25 23:45:00

0
Semester
Specialisations
0 Yrs
Duration
Top 50
B-School India
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Applications OpenUntil 2026-11-25 23:45:00
80 %
Placement
15 +
Industry Partners
2
Specialisations
8
Semesters
Programme Overview

About the Programme

The Course offers the students opportunity to learn the various aspects of finance and marketing analytics which has a definite edge related to specialization in analytics which provides a meaningful insight for decision making. The program makes the students analyse finance and marketing data and take effective decisions on the challenges of the global economy. Students will acquire the skills and knowledge to meet the challenges of the changing business environment embedded with courses like Business analytics, Python, Data mining etc.

Industry-Oriented Curriculum

Designed to align with modern business trends.

Experiential Learning

Live projects, internships, and simulations.

Research Exposure

Opportunities for academic research and innovation.

Career Development

Training for placements and entrepreneurship.

Why at Delhi NCR Campus

Why Choose This Programme?

Specialized and Industry-Oriented: The program uniquely integrates finance and marketing with analytics, preparing students for data-driven decision-making in dynamic business environments.

Experiential and Research-Focused: Offers hands-on learning through live projects, case studies, and research opportunities in financial modeling and consumer analytics.

Career-Ready Skillset: Designed in alignment with evolving industry demands to build strong analytical, strategic, and problem-solving capabilities.

Analytics-Driven Curriculum – Combines finance and marketing with analytics.

Industry Exposure – Guest lectures, workshops, and internships.

Research Opportunities – Honours and research pathways available.

Skill Development – Enhances leadership, analytical, and communication skills.

Placement Support – Career guidance and placement assistance.

Global Perspective – Exposure to international business practices.

Learning Outcomes

What You Will Learn

Core Concepts in Finance and Marketing: Understand financial management, investment analysis, digital marketing, and consumer behavior.
Analytical Tools and Techniques: Gain proficiency in data visualization, statistical modeling, predictive analytics, and tools such as Excel, R, Python, and Power BI.
Strategic and Ethical Decision-Making: Learn how to apply analytics in formulating strategic initiatives while maintaining ethical standards and regulatory compliance.
Financial decision-making
Business analytics tools
Consumer behaviour analysis
Strategic management
Research methodology
Leadership and communication skills
Academic Curriculum

Programme Structure

The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.

Semester 1 — Management and Behavioural Process
COREManagement and Behavioural Process3 Credits
COREFinancial Accounting3 Credits
COREMarketing Management3 Credits
COREFoundations of Business Analytics3 Credits
English I3 Credits
AECNon Commerce and Management3 Credits
MDCFoundations of Managerial Effectiveness2 Credits
VACEnvironmental Studies1 Credits
VACHolistic Education1 Credits
CORECore  |  ELECElective  |  SPEC Specialisation  |  AEC Ability Enhancement Course  |  SEC Skill Enhancement Course  |  DSE Discipline Specific Elective  |  VAC Value Added Course  |  MDCMultidisciplinary Course
Semester 2 — Financial Management
COREFinancial Management3 Credits
COREBusiness Economics3 Credits
COREBusiness Statistics3 Credits
Introduction to Python for Data Analytics3 Credits
AECEnglish II2 Credits
MDCNon-Commerce and Management3 Credits
SECAnalytics for Finance2 Credits
VACUnderstanding India through Indian Constitution1 Credits
VACHolistic Education1 Credits
Service Learning in Management Practices1 Credits
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Admissions

Eligibility & Fee Structure

Eligibility Criteria
Fee Structure (Indicative)
After Graduation

Career Paths

Financial Analyst
Marketing Analyst
Business Analyst
Investment Associate
Data Analyst
Market Research Associate
Operations Executive
Banking Associate
Business Consultant
Digital Marketing Executive
Entrepreneur
Research Associate
How to Join

Admission Process

1
Register
  • Register with your Email ID
  • Login to the Admission Portal
2
Apply Online
  • Fill the Application Form
  • Pay Application Fee
3
Entrance Test
  • Entrance Test (If Applicable)
  • Assessment
  • Interview
4
Result
  • Check login page for result
  • If selected, Offer Letter attached
5
Fee Payment
  • Pay Course Fee Online
  • Complete Admission Process
Ready to Apply?

Applications are open. Deadline: 2026-11-25 23:45:00.

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Tel: +91 0804655 1333

Email: admissions.bgr@christuniversity.in

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Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

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