About the Programme
The Bachelor of Commerce (Branding and Entrepreneurship) at CHRIST University is a specialized undergraduate programme designed to combine the analytical foundation of commerce with the creative and strategic dimensions of branding and entrepreneurship.The programme emphasizes academic rigor, industry integration, and practical learning through projects, internships, and business simulations. Unlike traditional commerce programmes focused primarily on accounting and finance, this programme introduces students to branding strategy, startup ecosystems, consumer behaviour, advertising, innovation, and digital marketing. Students are trained to think creatively, build entrepreneurial capabilities, and understand how brands create value in competitive markets. The curriculum also develops communication skills, leadership competencies, and digital business expertise relevant to modern industries.
Industry-Integrated Learning
The programme combines classroom knowledge with practical industry exposure through internships, live projects, workshops, and business simulations, enabling students to develop real-world business competencies. .
Entrepreneurial Mindset Development
Students are encouraged to cultivate innovation, problem-solving, and leadership abilities while learning how to identify market opportunities and build sustainable business ventures.
Creative Branding and Digital Expertise
The curriculum focuses on modern branding practices, digital marketing strategies, consumer engagement, and content-driven communication to prepare students for evolving digital business environments.
Holistic Professional Growth
Beyond technical business knowledge, the programme enhances communication, teamwork, critical thinking, and strategic decision-making skills necessary for long-term professional success
Why Choose This Programme?
Industry-Relevant Learning
The programme integrates branding, entrepreneurship, commerce, and digital business practices aligned with evolving industry requirements.
Entrepreneurial Ecosystem
Students gain exposure to startup culture, innovation labs, business ideation, and entrepreneurial mentoring.
Practical Exposure
Internships, live projects, case studies, campaigns, and experiential learning form a core part of the curriculum.
Creative + Commerce Integration
The programme uniquely combines analytical commerce knowledge with creative branding and communication strategies.
Digital Business Orientation
Students learn digital marketing, social media branding, consumer engagement, and emerging business technologies.
Holistic Skill Development
The programme develops communication, leadership, teamwork, analytical thinking, and strategic decision-making skills.
Choose Your Track
Focus on brand communication, storytelling, advertising campaigns, consumer psychology, and brand positioning. .
Develop startup ideas, business models, innovation frameworks, and entrepreneurial leadership skills.
Learn social media marketing, influencer marketing, analytics, SEO, digital campaigns, and online consumer engagement.
Understand market expansion, customer acquisition, sales strategy, and growth management
What You Will Learn
Programme Structure
The programme structure outlines the academic curriculum designed to provide a systematic progression of learning through core subjects, electives, and practical components across semesters, ensuring both theoretical understanding and skill development.
Semester 1 — Introduction to Marketing and Brand Management
Semester 2 — Introduction to Integrated Marketing Communication
Semester 3 — Cost and Management Accounting
Semester 4 — Content Management
Semester 5 — Campaign Management
Semester 6 — Marketing Analytics
Semester 7 — International Business
Semester 8 — Risk Management
Eligibility & Fee Structure
Your Career Roadmap
Select a specialisation track to explore the learning journey and career outcomes tailored to your chosen domain.
Commerce fundamentals and communication skills
Branding, digital marketing, and entrepreneurship exposure
Internship-ready professional skills
Admission Process
- Register with your Email ID
- Login to the Admission Portal
- Fill the Application Form
- Pay Application Fee
- Entrance Test (If Applicable)
- Assessment
- Interview
- Check login page for result
- If selected, Offer Letter attached
- Pay Course Fee Online
- Complete Admission Process
Ready to Apply?
Applications are open. Deadline: 2026-11-25 23:45:00.