The BBA in Strategy and Business Analytics is a single major program at the School of Business and Management. Businesses in today's fast-paced, fiercely competitive environment need leaders who can offer value and drive great performance at all levels of corporate responsibility. Organisations are using analytics and sophisticated strategies to increase efficiency, improve customer service, and identify risks and opportunities across all sectors.

This program is for undergraduate students who want to learn how to use data, numbers and strategies to help their companies make decisions. This Program is intended assist students in creating and putting into practise strategies and data for diverse enterprises and organisations. Strategy and Business analytics will teach students the techniques and methods required to build and manage a successful business, particularly in the modern age of globalisation.